Last modified: October 22, 2024
INTRODUCTION
Because we understand the importance of your privacy, this Privacy Policy (“Polciy“) explains the personal information Eddleman Properties, Inc. (“Eddleman” or “We“) collects from you when you use or interact with our website at www.eddleman.com (“Website“), how we use that information and how we protect that information.
Please read this Policy carefully to get a clear understanding of how we collect, use, protect and process your personal information. By accessing or using the Website, you agree to this Policy.
APPLICATION
This Policy applies to information we collect from you on the Website or in electronic messages between you and the Website. This Policy does not apply to information collected by us offline or through any other means or collected by any third party.
This Policy does not apply to information we collect about our employees.
In some cases, different or additional notices about our data collection and processing practices may be provided to you and apply to our processing of certain personal information. The additional notice will control to the extent there is a conflict with this Policy, with respect to your personal information that is subject to that notice.
TABLE OF CONTENTS
WHAT IS PERSONAL INFORMATION?
INFORMATION WE COLLECT
– Information You Provide to Us
– Information We Collect Through Automatic Data Collection Technologies
– Information We Collect from Third Parties
INFORMATION WE HAVE COLLECTED
COOKIES, TRACKING AND ANALYTICS
SOCIAL FEATURES AND THIRD-PARTY PLUG INS
PURPOSES AND LEGAL BASIS FOR COLLECTION
– Legal basis under certain privacy laws
– Purposes of collection and processing
USE OF THE WEBSITE BY CHILDREN
SALE AND SHARING OF PERSONAL INFORMATION
DISCLOSURE/SHARING OF NON-PERSONALLY IDENTIFIABLE INFORMATION
YOUR RIGHTS AND CHOICES
– Personal Information Opt-In and Opt-Out Rights
– Right to Know and Data Portability
– Right to Delete
– Exercising Your Rights to Know or Delete
– Response, Timing and Format
– Non-discrimination
DATA SECURITY
CHANGES TO OUR PRIVACY POLICY
CONTACT INFORMATION
WHAT IS PERSONAL INFORMATION?
“Personal Information” is information that identifies you as an individual or relates to an identifiable individual. Personal Information does NOT include publicly available information from government records or de-identified or aggregated consumer information.
“Non-Personally Identifiable Information” is information that does not identify or relate to an individual or household.
“Usage Information” is information about your technical use of the Website such as your internet connection, the equipment you use to access our Website, and details about the parts of our Website you utilize, how long you use those parts of the Website, and how you use those parts of the Website.
INFORMATION WE COLLECT
We collect Personal Information directly from you, automatically when you access or use the Website, and from third parties.
Information You Provide to Us
We collect Personal Information when you provide it to us. The Personal Information you provide may include:
• Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, subscribing to our service(s), posting material, or requesting further services or information. We may also ask you for information when you enter a contest or promotion We sponsor, and when you report a problem with our Website.
• Records and copies of your correspondence (including email addresses), if you contact us through the Website.
• Your responses to surveys that we might ask you to complete for research purposes.
• Details of transactions you carry out through our Website and of the fulfillment of your service requests.
• Your search queries on the Website.
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we automatically collect information related to your use of the Website and interactions with us. For more information, see <<Cookies, Tracking and Analytics>>, below. Some of this information may be Personal Information. Information we collect automatically may include:
• Device and browsing information: We may automatically collect information such as your IP address, general location information, domain name, page views, a date/time stamp, browser type, device type, device ID, Internet service provider, referring and exiting URLs, operating system, language, clickstream data, and similar device and usage information.
• Activities and usage: We automatically collect activity information related to your use of the Website, such as information about the links clicked, searches, properties viewed, features used, items viewed, time spent on the Website or with particular services or features of the Website.
• Location information: We may collect or derive location information about you, such as through your IP address. Further, with your permission, we may collect geolocation information from your device. You may turn off location data sharing through your device settings.
• Profiling and characteristics: We may derive information about you based upon the other information we have collected, such as whether you may be interested in any of our services.
This information helps us to improve our Website and to deliver a better and more personalized service to you, including by enabling us to:
• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our Website according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Website.
Information We Collect from Third Parties
We may collect or receive personal information about you from third party sources, such as public databases, joint marketing partners, social media platforms, brokers and affiliated real estate agents, other real estate professionals and third parties. For example:
• Information from social media and third-party platforms: If you post information about us or engage with us on third party platforms, or choose to link to or log in to our Website with a third-party account, we may collect personal information about you from that third party platform or account. We may also collect other information that you share or make public on your account. These third-party platforms and services control the information they collect and share about you. For information about how they may use and disclose your information, including any information you make public, please consult their respective privacy notices.
• Property records: we may collect information about individuals and real estate property through public databases, such as property ownership, purchase and sale transactions and data (including purchase/sale price), buyer and seller names and contact information, and tax records maintained by state, local and county agencies.
INFORMATION WE HAVE COLLECTED
In the last 12 months, we have collected the following categories of Personal Information.
| Category | Examples | Collected |
|---|---|---|
| Identifiers | A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.
We do not collect social security numbers, driver’s license numbers, passport numbers, state identification card numbers or similar identifiers. |
YES |
| Personal information categories listed in the California Customer Records statute | A name, signature, email address, address, or telephone number.
We do not collect physical characteristics or descriptions, passport numbers, driver’s license numbers, state identification card numbers, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. |
YES |
| Protected classification characteristics | Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). | NO |
| Commercial information | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | YES |
| Biometric information | Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, face prints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. | NO |
| Internet or other similar network activity | Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. | YES |
| Geolocation data | Physical location or movements. | NO |
| Sensory data | Audio, electronic, visual, thermal, olfactory, or similar information. | NO |
| Professional or employment-related information | Current or past job history or performance evaluations. | NO |
| Non-public education information | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. | NO |
| Inferences drawn from other personal information | Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | NO |
COOKIES, TRACKING AND ANALYTICS
Our Website may use first party and third-party cookies, pixel tags, plugins, and other tools to gather device, usage and browsing information when users visit our the Website. For instance, when you access or use our Website, we may record your IP address (and associated location information) and other information such as the type of your internet browser, your media access controls, your computer or device type and manufacturer, screen resolution, operating system name and version, language, and the pages you view and links you click on, as well as date and time stamps associated with your usage of and activities on our Website.
We use this information for security purposes, to facilitate navigation, to improve, analyze and optimize our Website and its functionality, to personalize and improve your experience while using the Website, to improve and measure our advertising campaigns, and to better reach users with relevant marketing messages on our Website.
Cookies. Cookies are small text files that a website transfers to your hard drive to store and sometimes collect information about your usage of websites, such as time spent on the websites, pages visited, language preferences, and other anonymous traffic data. You can control the way in which cookies are used by altering your browser settings. You may refuse to accept cookies by activating the setting on your browser that allows you to reject cookies. However, if you select such a setting, certain functions on our Website may not work as expected. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you access or log on to our Website.
Cookies that are necessary to the functionality of Website cannot be disabled. If you have disabled one or more cookies, we may still use information collected from cookies before your disabled preference was set. However, we will stop using the disabled cookie to collect any further information.
Pixel tags and other similar technologies. Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Websites to, among other things, track the actions of users of the Websites (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Websites and response rates. We and our service providers may also use pixel tags in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, track whether our emails are forwarded, and conduct analytics.
Log files. Most browsers collect certain information, such as your IP address, device type, screen resolution, operating system version and internet browser type and version. This information is gathered automatically and stored in log files.
Third party analytics tools. Our Website uses automated devices and applications operated by third parties, such as Google Analytics and Facebook Analytics , which use cookies and similar technologies to collect and analyze information about use of the Websites and report on activities and trends. This service may also collect information regarding the use of other websites, apps and online resources.
Browser signals. Please note that our Website does not recognize or respond to browser “do-not-track” requests or other browser privacy signals. However, you can review and update your cookie preferences on our Website as discussed above.
SOCIAL FEATURES AND THIRD-PARTY PLUG INS
The Website may integrate with social sharing features and other related tools which let you log in to the Website or share actions you take on the Website. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the social sharing service. Please refer to the privacy notices of those social sharing services for more information about how they handle the data you provide to or share through them.
PURPOSES AND LEGAL BASIS FOR COLLECTION
Certain laws require that we inform users of the legal basis for our collection and use of their personal information. To comply with that requirement, we have provided this information describing the purposes for which we collect, use, disclose and otherwise process personal information as well as the legal basis for such processing.
Legal bases under certain privacy laws.
We collect, use and otherwise process personal information for the following legal bases:
• Performance of contract: as necessary to enter into or carry out the performance of our contract with you
• Compliance with laws: for compliance with legal obligations and/or defense against legal claims, including those in the area of labor and employment law, social security, data protection, tax, and corporate compliance laws.
• Our legitimate interests: in furtherance of our legitimate business interests including, for example:
◦ Performance of contracts with other parties
◦ Implementation and operation of global support (e.g., IT) services for our business operations
◦ Customer relationship management and improving our Website, including marketing and analytics
◦ Marketing and advertising
◦ Fraud prevention, including misuse of company IT systems or money laundering
◦ Physical, IT, and network perimeter security
◦ Internal investigations
◦ Mergers, acquisitions, and reorganization, and other business transactions
◦ With your consent: in some cases, we rely on your consent to collect and process your personal information.
◦ Where necessary to protect the vital interests of any individual.
Purposes of collection and processing.
We use, disclose and otherwise process the Personal Information that we collect in order to respond to your request and provide you with the services or information you have requested. This may include, for example, if you have requested information about property listings or house plans to be connected with an representative to assist you with obtaining that information. If you request information, we may send you information in response to your request and we may share your information so that the appropriate person can respond to your request.
We may also process Personal Information, for the following purposes:
• Providing support and related services: to operate our Website; to communicate with you about your access to and use of the Website; to respond to your inquiries; to provide troubleshooting, fulfill your requests, and provide technical support; and for other customer service and support purposes.
• Analyzing and improving our business: to better understand how users access and use our Website, to evaluate and improve our Website and business operations, and to develop new features, offerings, and services; to conduct surveys, and other evaluations, such as customer satisfaction surveys; and for other research and analytical purposes.
• Personalizing content and experiences: including to provide or recommend features, content, social connections, and referrals; tailor content we send or display on our Website; to offer location customization and personalized help and instructions; and to otherwise personalize your experiences.
• Advertising, marketing and promotional purposes: including to reach you with more relevant ads regarding our services and to evaluate, measure, and improve the effectiveness of our ad campaigns; to send you newsletters, offers, or other information we think may interest you; to contact you about our services or information we think may interest you; to administer surveys, promotions and contests.
• Securing and protecting our business: including to protect and secure our business operations, assets, Website, network and information and technology resources; to investigate, prevent, detect and take action regarding fraud, unauthorized access, situations involving potential threats to the rights or safety of any person or third party, or other unauthorized activities or misconduct.
• Defending our legal rights: including to manage and respond to actual and potential legal disputes and claims, and to otherwise establish, defend or protect our rights or interests, including in the context of anticipated or actual litigation with third parties.
• Planning and facilitating business transactions: related to any actual or contemplated merger, acquisition, asset sale or transfer, financing, bankruptcy or restructuring of all or part of our business.
• Auditing, reporting, corporate governance, and internal operations: including relating to financial, tax and accounting; audits and assessments of our operations; quality control and training; privacy, security and financial controls; risk, and compliance with legal obligations; and our general business, record keeping and legal functions.
• Complying with legal obligations: including to comply with the law, our legal obligations and legal process, warrants, subpoenas, court orders, and regulatory or law enforcement requests.
USE OF THE WEBSITE BY CHILDREN
Our Website is not intended for children under 16 years of age, and we do not knowingly collect any personal information about children under the age of 16. If you are under 16, you should not provide any personal information on the Website or in any messages you send through the Website, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at privacy@eddleman.com.
SALE AND SHARING OF PERSONAL INFORMATION
We do not sell Personal Information. We may share your Personal Information by disclosing it to a third party for a business purpose, and under some state laws, such sharing may be considered a sale. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the Personal Information confidential, and prohibit using the disclosed information for any purpose except performing the contract.
We may disclose the personal information we collect to third parties, as reasonably necessary for the purposes described above and as otherwise directed or consented to by you, which may include:
• Service providers: to third-party service providers who use this information to perform services for us, such as hosting providers, auditors, advisors, consultants, and customer service and support providers.
• Subsidiaries and affiliates: to our subsidiary and affiliated companies, who may process your personal information in accordance with the principles of this Policy, including to share relevant news, information and offers with you.
• Business transfers: as part of any actual or contemplated merger, sale, and transfer of our assets, acquisition, financing or restructuring of all or part of our business, bankruptcy or similar event; and prior to the completion of such a transfer, where necessary for due diligence or to plan for the transfer, such as to lenders, auditors, and third-party advisors, such attorneys and consultants, where permitted by law.
• Legally required: where we are required to do so by law or legal process (e.g., to law enforcement, courts or others, or in response to a subpoena or court order).
• Protect our rights: where we believe it necessary to respond to claims asserted against us or, comply with legal process (e.g., subpoenas or warrants), enforce or administer our agreements and terms, for fraud prevention, risk assessment, investigation, and to protect the rights, property, or safety of us, our clients and customers or others. including personal information, related to litigation and other legal claims or proceedings in which we are involved, as well as for our internal accounting, auditing, compliance, recordkeeping, and legal functions.
In the preceding twelve (12) months, Company has disclosed personal information for a business purpose to the categories of third parties indicated in the chart below.
| Personal Information Category | Category of Third-Party Recipients |
|---|---|
| Identifiers | Subsidiaries/affiliates, service providers, |
| California Customer Records personal information categories | Subsidiaries/affiliates, service providers, |
| Protected classification characteristics | NONE |
| Commercial information | Subsidiaries/affiliates, service providers, contractors |
| Biometric information | NONE |
| Internet or other similar network activity | Subsidiaries/affiliates, service providers, contractors |
| Geolocation data | Subsidiaries/affiliates, service providers, contractors |
| Sensory data | NONE |
| Professional or employment-related information | NONE |
| Non-public education information | NONE |
| Inferences drawn from other personal information | Subsidiaries/affiliates, service providers, contractors |
DISCLOSURE/SHARING OF NON-PERSONALLY IDENTIFIABLE INFORMATION
We may disclose non-personally identifiable information and aggregated Personal Information about our users that does not identify any individual, without restriction.
YOUR RIGHTS AND CHOICES
We provide you with choices about how we use the personal information you provide to us.
Personal Information Opt-In and Opt-Out Rights
• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. You may also refuse to accept cookies when you visit our Website. If you disable or refuse cookies, please note that some parts of this Website may then be inaccessible or not function properly. If you refuse cookies, we will utilize one cookie to confirm you have refused cookies. Use of this cookie is necessary for us to honor your request.
• Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by accessing your account preferences through the Website or contacting us at privacy@eddleman.com.
• Promotional Offers from Eddleman. If you do not wish to have your contact information used by us to promote our own or third parties’ products or services, you can opt-out by accessing your account preferences through the Website or contacting us at privacy@eddleman.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information you provided to us as a result of a request for information or a service or other transaction with us.
• Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out by accessing your account preferences through the Website or contacting us at privacy@eddleman.com. For this opt-out to function, you must have your browser set to accept all browser cookies.
We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI“) on the NAI’s website.
Right to Know and Data Portability
You have the right to request that we tell you certain information about our collection and use of your Personal Information over the past 12 months (the “right to know“). Once we receive your request and confirm your identity (see <<Exercising Your Rights to Know or Delete>>), we will disclose to you:
• The categories of Personal Information we collected about you.
• The categories of sources for the Personal Information we collected about you.
• Our business or commercial purpose for collecting or selling that Personal Information.
• The categories of third parties with whom we share that Personal Information.
• If we disclosed your Personal Information for a business purpose a list of the disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained.
• The specific pieces of Personal Information we collected about you (also called a data portability request).
Right to Delete
You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions (the “right to delete“). Once we receive your request and confirm your identity (see <<Exercising Your Rights to Know or Delete>>), we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
3. Debug products to identify and repair errors that impair existing intended functionality.
4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
5. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
6. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
7. Comply with a legal obligation.
8. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
We will delete or de-identify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.
Exercising Your Rights to Know or Delete
To exercise your rights to know or delete described above, please submit a request by either:
• Accessing your account through the website.
• Emailing us at privacy@eddleman.com.
Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information. To designate an authorized agent, please access your account through the website or email us at privacy@eddleman.com to start the process.
You may also make a request to know or delete on behalf of your child by access your account through the website or email us at privacy@eddleman.com to start the process.
You may only submit a request to know twice within a 12-month period. Your request to know or delete must:
• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative. While you are not required to submit your requests through your account on the Website we do consider those requests verified. You are not required to create an account to submit a request.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. We will only use Personal Information provided in the request to verify the requestor’s identity or authority to make it.
Response Timing and Format
We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please privacy@eddleman.com or call us at 205-871-9755.
We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing.
If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail (provided we have your mailing address) or electronically (if you request or if we do not have your mailing address).
Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Non-Discrimination
We will not discriminate against you for exercising any of your data privacy rights. Unless specifically permitted by law, we will not:
• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
However, we may offer you certain financial incentives permitted by law that can result in different prices, rates, or quality levels. Any legally permitted financial incentive we offer will reasonably relate to your Personal Information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.
DATA SECURITY
Unfortunately, the transmission of information via the internet is never completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to or from our Website. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential.
CHANGES TO OUR PRIVACY POLICY
We reserve the right to amend this privacy policy at our discretion and at any time. When we make changes to this privacy policy, we will post the updated notice on the Website and update the notice’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.
CONTACT INFORMATION
To ask questions or comment about this Privacy Policy and our privacy practices, contact us at:
2700 Highway 280
Suite 425
Birmingham, AL 35223
Or via email at: privacy@eddleman.com